Strategic Cluster Analysis

THE MARKETS OF THE 21ST CENTURY ARE GLOBAL: HOW DO YOU ENSURE THE INTERNATIONAL COMPETITIVENESS OF YOUR COMPANY? DO YOU ALREADY FULLY LEVERAGE EXISTING LOCATIONAL ADVANTAGES?

In times of global markets and competition, regional or sectoral alliances promise significant competitive advantages. Cluster management as a strategic instrument is increasingly moving into the focus of growth-oriented companies. At its core, cluster management describes the use of agglomeration effects in a region or an industrial sector through systematically vertical (e.g. producers, suppliers, service providers) and horizontal (e.g. public institutions, interest groups, universities) networking. As a member of such a network, companies and institutions benefit primarily from significant productivity gains as a result of know-how transfers, cooperative process optimization or outsourcing as well as from more efficient logistics and infrastructure.

Cluster management is also one of the most important driving forces in research and development. Today, truly disruptive innovations hardly come from the garages of individual players, instead they are rather the result of interdisciplinary cooperation between entrepreneurs, universities, research institutes as well as national and regional institutions. In particular, such alliances have emerged in bridging the so-called "Valley of Death", i.e. by translating the results of basic research into actual product development. For this reason, strategic cluster management can be an essential instrument in business development, especially for start-ups from the university environment.

In order to take this development into account, KÖNIGSWEG has developed a consulting format for public institutions, industrial companies and start-ups for strategy development and implementation in the field of cluster management. Due to our strong industry and research network, we are in constant dialogue with the top decision-makers from development and management and support their innovation efforts by linking them with technology-strong start-ups and founders.
As experienced cluster managers, we design sustainable concepts for building strategic alliances with industrial partners, for developing public-private partnerships and for integrating universities with a relevant research focus. Based on our interdisciplinary expertise and our activities as a central actor between industry, start-up scene, administration and the academic sector, KÖNIGSWEG has both the technical know-how and the necessary interface competence to bring the interests and objectives of your company in a competitive cluster.

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